![]() Rather, communication services are functions used in processes and workflows, and that run on IP networks and devices. Partner across IT – Recognize and embrace the reality that telecom is no longer a separate functional island.Prioritize and shift as many resources as possible to the transformation vector. Then, assess these to determine which can be eliminated, which are best to remain on the existing “legacy” technologies, and which are ripe for transformation and innovation. Inventory, assess, sort, and prioritize – Take a careful inventory of the services and technologies that your team relies on.Here are seven tactics from which to choose so as to set yourself up for cloud success in the new year: It will be important to stay agile, flexible, and nimble in this environment. When combined with effective sales, service, and operational processes, an eight-year-old company can grow at 118% in the most recent year to reach $331 million in annual revenue and be placed between Cisco (Webex) and Microsoft (Skype for Business and Teams) in the Leaders quadrant of Gartner’s 2019 Magic Quadrant for Meeting Solutions. The combination of software and Internet protocols enable talented teams to create new applications and communications offerings in record time. Zoom – Finally, Zoom is proof that disruption is the new norm in the cloud-based world of communication platforms as a service (CPaaS).This trend crosses all application types and platforms, for which the Salesforce-AWS linkage is just a poster child. The message is clear that customer service communications will be linked to the Customer Relationship Management (CRM) software application. Vonage and Twilio also offer such integrations to Salesforce’s applications, though not as strategic partnerships. Salesforce and Amazon Web Services - AWS (and Vonage and Twilio) – Last month, Salesforce and AWS announced a partnership to integrate AWS’ Connect contact center as a service (CCaaS) into the Salesforce Service Cloud. ![]() Gartner’s UCaaS Magic Quadrant for 2019 says: “By 2023, 40% of new enterprise telephone purchases will be based on a cloud office suite – either Microsoft Office 365 or Google G Suite.” If your enterprise has an “office” software license with either Microsoft or Google or both, change is headed your way. Microsoft, Google, and Gartner – In competition to the traditional IP-PBX and the UCaaS providers, Microsoft and Google are delivering suites of office productivity software that include communications services capable of replacing the IP-PBX features for most enterprise employee usage profiles.The Webex platform will integrate with the legacy, on-prem Cisco Unified Communications Manager, but the future is cloud-based UCaaS. Also, the focus is on workflows and team collaboration to compete with all-encompassing communications solutions such as Microsoft Teams, Slack, et al. The net is Cisco has pivoted almost entirely to the cloud, using the Webex brand and platform to deliver solutions that are laced with artificial intelligence (AI) and machine learning (ML). ![]() During this time, she is actively applying her background with Google and as an entrepreneur of Accompany, which Cisco purchased.
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