![]() To enter, consumers can interact with the brand via Twitter and/or Instagram during the big game, following, liking and tagging and using #CutOutWithCutwater and #sweepstakes*. The winning packages include a glamping Yurt (16'), premium fire pit, cabana chairs, Cutwater cooler filled with a supply of Cutwater Spirits' award-winning canned cocktails and more. You're welcome."Īs part of the series, Emily will announce Cutwater's Ultimate Backyard Sweepstakes with prizes to help winners "Cut Out" from the daily grind. Cutting out is living in the moment, like watching other people hike while cracking open a canned White Russian that tastes like dessert. But I'm okay with that, because cutting out doesn't judge you for mixing weekends with weekdays. ![]() Listen, most of the time, I don't even know what day it is. Cutting out is selfcare without all those hashtag goals. It's caring enough about yourself to not feel guilty about all the selfcare exercise and meditating you're not doing. "As a long-time cut out enthusiast, I'm here to educate and inspire. let alone know how to do it!" shares Hampshire. "Many of us no longer have that physical divide between home life and work life, so it's hard to feel entitled to cut out. While the TV commercial comes to life with lively outdoor "Cut Out" occasions, Emily will highlight her own hilarious at-home interpretations of the theme. There will be an accompanying national rollout on YouTube the following day (2/8).Ĭutwater is also partnering with actress and comedian Emily Hampshire of Schitt's Creek, a self-proclaimed "longtime cut out enthusiast" in a lighthearted social media campaign which kicks off on Instagram and Twitter today. On Sunday February 7 th, the ad will air in key regional markets on the west coast including Los Angeles, San Diego, San Francisco, Sacramento, Las Vegas, Phoenix and Seattle. The new 30-second "Cut Out" spot is Cutwater's first-ever ad to run during the biggest football game of the year, and is now airing on TV channels including ESPN and CBS Sports, as well as social media. "Since the beginning, we've focused on one thing - creating great tasting cocktails for any occasion - whether that's fishing on the Pacific or relaxing in your own backyard." From there, the idea took off," says Cherney. We began canning cocktails so that people could enjoy a high-quality mixed drink with ease and convenience. "Cutwater Spirits started as a passion project. A manifesto reminding consumers to embrace the simple idea of taking a moment to unplug and that with Cutwater, enjoying a great tasting cocktail is as easy as cracking open a can. The Cut Out campaign serves as a nod to Yuseff and Earl's tenacity, adventurous spirit, and love for spending time outdoors. He and Co-Founder Earl Kight have since pioneered the category by breaking from convention and carving out their own path to bring this unique vision to life. As a former brewer familiar with the canned format, Cutwater Spirits' Co-Founder and Master Distiller, Yuseff Cherney came up with the idea to take his award-winning spirits and create high-quality canned cocktails so they could be enjoyed anywhere. Cut Out with Cutwater Spirits and Emily Hampshire (Photo Credit: Ted Belton) (PRNewsfoto/Cutwater Spirits)Īpproachable with a distinctly SoCal aesthetic, the campaign is all about cutting away from the daily routine and draws from the core values that have inspired Cutwater since the brand's very beginning.
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